Joy Real
Product Builder based in Montreal, Quebec, Canada
Summary
Product-minded frontend designer and builder with 15+ years of design experience and 6+ years building production web applications. Currently working as a Web Designer and Frontend Developer at Datavalet, where I design and build Wi-Fi captive portals used in hospitals, airports, and public spaces. My work focuses on simplifying complex user flows under real-world constraints such as unstable networks, authentication issues, and time-sensitive access while supporting business needs like branding, data capture, and marketing integrations.
I also built and run MakeYourOwnFont.com
, a browser-based SaaS platform that allows users to create and download their own fonts. I designed, developed, launched, and continue to improve the product, including the frontend experience, monetization flows, SEO strategy, analytics, and backend integrations.
Skills
Frontend: SvelteKit, Sapper, Tailwind CSS, JavaScript, Responsive UI development
Backend: Python
Infrastructure & Tools: Git, Stripe, Supabase, Render, Vercel, Figma, MCP workflows
Analytics & SEO: Google Analytics, Google Search Console, Google Ads Keyword Planner, SEO optimization, Keyword research, Traffic analysis
AI Tools: Claude CLI, Codex
Product & Growth: SaaS product development, Monetization flows, Conversion-focused UX
Workflow: Agile, Scrum (PSM I Certified), Release coordination
Experience
Web Designer & Frontend Developer
Datavalet Technologies — Montreal, Canada | Sep 2019 – Present
- Designed and shipped UX for Wi-Fi captive portals
- Simplified authentication, redirect, localization, and error-state flows so users could complete login journeys.
- Contributed to a customer-facing dashboard by clarifying states and making data-heavy charts easier to understand
- Worked closely with product and networking team to align UX decisions with system limitations and delivery timelines
Scrum Master (PSM I Certified)
- Facilitated sprint ceremonies and kept design and engineering work aligned with delivery goals
- Reduced ambiguity by helping clarify work, decisions, and execution across the team
Graphic Design Intern
Asset Science LLC — Montreal, Canada | Jun 2019 – Jul 2019 · 2 mos
Top Rated Presentation Designer
Upwork — Remote | 2011 – 2022
- Delivered 480+ design projects for startups and enterprise clients across investor, marketing, and executive use cases
- Designed 12,000+ slides with a strong focus on clarity, information hierarchy, and persuasive communication
- Helped early-stage companies communicate product value and support fundraising efforts
- Built strong visual judgment through high-volume design work where clarity and business goals had to align
Active Project
MakeYourOwnFont.com — Founder / Product Builder
- Built and launched a browser-based SaaS product that converts handwriting into installable fonts (TTF)
- Designed the full user journey from drawing to export, reducing friction for non-technical users
- Grew the product through SEO, reaching ~15K monthly clicks from organic search
- Implemented monetization through premium features and Stripe payments
- Continuously iterate on conversion flows, onboarding, and feature gating to improve revenue
Education
CDI College, Pointe-Claire, Quebec
Web Design and Programming (2017–2019)
University of the Philippines, Cebu
MBA (Incomplete) (2011–2013)
University of San Carlos, Cebu
Bachelor of Science in Civil Engineering (2002–2007)
Certifications
Professional Scrum Master I (PSM I), 2025
Civil Engineer | Philippine Professional Regulation Commission | Issued May 2008